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Alden Heckel

Feeling Into Form

Web & Brand Designer
Lexington, KY

Crafting immersive, story-driven digital experiences

Hello, my name is Alden. I’ve always been drawn to translating feeling into something tangible through music and imagery.

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I build cohesive digital systems rooted in tone, clarity, and thoughtful execution.

About
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Features

THE NEW EVANGELICALS

Website

Non-Profit, Media, CMS

Built from the ground up on Wix Studio editor, the website for The New Evangelicals features a hub for content and educational resources, donation collection, and community.

WILDFLOUR BAKES

Website

In-Home Bakery, Sales, Promotion

Built on Squarespace to facilitate orders for both standard inventory and customizable or catering requests, including delivery availability based on zip code. CMR established for both one-time and returning customers.

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MICHELLE K. ROLLER LAW

Website

Lawyer, Contact, SEO

Utilizing Wix Editor for clean layout and customizable personality, this is the most colorful law firm website in existence (scientifically verifiable), bringing Michelle's personality and care to the forefront in all of her prospective client interactions.

Coming Soon

AMY MCGRATH

Brand Kit

Candidate for U.S. Senate

Brand kit for Amy McGrath including typography, colors, and logos used for pitch only.

Design

Follow Along

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